WixSell
Selling

Seller Stores

How sellers manage storefront details, categories, cover images, policies, readiness, and public store pages.

Help Centre

Store Details

Store details include the public store name, URL slug, profile image, cover image, description, selected categories, and store policies.

A seller store gives buyers a branded storefront rather than only individual product pages. Store details should clearly explain who the seller is, what they sell, and what buyers can expect.

Profile images, cover images, descriptions, selected categories, delivery policy, returns policy, and store terms all help buyers understand the seller before placing an order.

  • Use a clear store name and public URL slug.
  • Add a profile image, cover image, and concise store description.
  • Keep delivery, returns, and store terms buyer-friendly.

Store Readiness

The readiness checklist helps sellers see whether the account, store name, description, categories, policies, and live listings are ready for buyers.

Store readiness checks help sellers spot missing setup steps before buyers view the store. A store with incomplete policies or no live listings is less useful to buyers.

The readiness list is also useful after changes because sellers can quickly confirm whether the store still meets the marketplace requirements.

  • Confirm the seller account is active and approved.
  • Select store categories that match the product range.
  • Publish enough listings for the store to feel active.

Public Store Page

The public store page gives buyers a focused place to view seller information, live listings, feedback, and contact options.

The public store page brings together seller identity, store description, live listings, feedback, contact options, and store categories.

Buyers can use the store page to browse a seller’s stock in one place and judge whether they want to buy from that seller again.

  • Review the public store page after editing details.
  • Keep live listings and categories aligned.
  • Use feedback and seller details to build trust.